Author Web Sites: Your Thoughts?

Ellen Hartman's picture

I have a question. This weekend I did a workshop for my Romance Writers of America (RWA) chapter about author web site usability. As I was prepping for the workshop, I tried to find articles or surveys about what people like to see when they visit an author’s web site. I found three sources but none of them were current. So even though the workshop is over, I thought I’d ask here and see what folks have to say.

When I go to an author site, I’m usually on a high from a book I just finished. I love it when there is extra “content” for that book like deleted scenes or character sketches so I can stay in the world of the book a little longer. I’m a big fan of excerpts because they help me make buying decisions. I like a creative author bio page, too.

I know a lot of author sites have recipes but since I hate cooking I never look at those. In theory I’d like to see interviews with characters but a lot of times the interview questions are boring so I find myself disliking those features more often than not.

What do you look for when you go to an author’s web site? What’s the best unique or extra element you’ve seen? If you were the Ruler of the Internet, what would you change on author sites? Is there anything that bugs you?

As I was surveying author sites for my workshop, I came across one that had a very funny approach to the "Cover Coming Soon" problem. This happens when you want to talk about a new book but haven't been given the cover art. This author had a creative solution. You have to wait about 30 seconds for the image to change, but watch the cover image in the top right corner. Courtney Milan

Ah, websites...

Before I became a writer, I almost never went to an author's website. It never even occurred to me. Now, I go to check out someone I might have met, or someone I might need to meet--but I never go as a reader. I guess I like my books pure: I don't want to know about the writer. It's just not part of the experience for me.

The number one thing I don't get about author sites is info/pictures of an author's kids/family. I worry about those kids being exposed to the Internet world, to thousands of strangers. I'm very uncomfortable with it.

I remember going long, long ago to see Sherrilyn Kenyon (sp?) speak about author websites. She told a story of how she was getting thousands--then millions!--of hits a month after she made her site more interactive. Oh, by the way, she designed video games for Disney as her day job. It was a real ah-ha moment for me: do what your expertise allows, and run with it. But don't sweat it if you can't go that way. That's why I keep my website super, super simple. I pay about $40 a year and design it myself and you know what--it's just fine.

http://dianaholquist.com

Or is it? What do you think?

entitled

I like your site, Diana. I always think clean and simple is a good approach. Plus I love your author photos. :-)

There is an author who has a long delayed book in a fantasy series. I check his web site a few times a year, looking for info on this overdue book. It's funny how much his blog bothers me. Every time he mentions a different project or a vacation, I wonder why he's not working on the book I'm waiting for. I'm such a brat about this, it's ridiculous. I know how silly I'm being because the poor guy is definitely entitled to a life.

It's just a funny thing about the dynamics that are possible now that we have the internet. In earlier times I wouldn't have had access to any details of his life and would have just waited in the dark for the eventual appearance of the book.

Mine is being redone as we speak

So I will be very interested in people's responses. My husband does mine, and the first one we put up there pretty quickly because I just needed something there, and I think it's too much, and too floofy... I want the new one to be more spare, just professionally focused, not a lot of extras. However, I do want it to have more "movement" -- the blog will update there, Twitter, Facebook, etc. Color scheme is ending up being the stumbling block -- I can't find color combinations I am 100% happy with...

Diana, you are very right to be uncomfortable with that -- I think people should be very careful with what pictures they post on the web.

I don't check many author's website. Some. Almost never as a reader. Usually for professional reasons, like Cigars, to get an email, or whatnot.

Personally I don't care for the blank cover in any form. I think you can talk about the book and just post the cover when you have it... there's something about posting placekeepers for something that's not there that's annoying to me...

Sam

The Quilter

Sam--do you have trouble choosing color schemes for quilts, too? It seems like a similar activity. I'm not overly fond of the color scheme on mine but I use a template I got for free and haven't gotten around to customizing the colors. I have a wish list but no time and no money! :-)

Oddly, no...

I have no problems with quilts... fabrics just seem to go together easier on a theme. More variety,in a way, and less demanding. ;)

The problem with the site is that I think the fewer colors the better, but it's hard to find combos that meet all the needs -- both communicating a theme/personality, but being easy to read, and taking into account things like load times, different browsers, readers' eyesight (color blindness, etc) and so forth. And then trying to find something that's at least a little unique. Dee is doing an image for me and the banner, so we still have to get to that, once I can settle on a color scheme -- the problem now is that the color scheme I chose that I liked did not actually appear on the website as I imagined... and it's hard to tell without the banner and other elements...but at some point we just have to fish or cut bait...

Mike does all my site design, since he likes Drupal (he also designed and programs Cigars -- he has some nice updates here coming for all of us pretty soon, too...).

But I tend to think simple is better...

Sam

I stalk them!

the websites I mean!
It's how I become acquainted with a newly discovered author.
My biggest peeve - if an author is going to have a site it should be updated. Otherwise, why have one? It makes readers think the author doesn't have anything new.
I've seen on one site where the blog was over two years old - remove it then. But the author only updated the home page.
I don't like cluttered home pages either. A simple home page with links to a booklist, contests, blog, etc. Less is more.
Extra elements - I know Deb Salonen is in the process to having a map of her Sentinel Pass series. I'm looking forward to that.
I like book trailers on the site or a link to them.
Keep the appearances page updated. If there isn't anything new - remove the old stuff. Again it makes the reader think the author isn't writing anymore.
Thanks!

Keeping it updated

Hi Marcie,

Love the enthusiasm! I'm the same way sometimes when I "meet" a new author. I agree on the updates. I only wish I had more ideas for things to put up on mine. :-)

I've been following Deb's web redesign with great interest. She has some cool ideas. I'm curious to see how it all plays out when she has everything done. I actually used her site as an example in my workshop this weekend. I think the design choices she made reflect her writing--friendly, open, and classy.

Thanks for sharing your experiences!

This is a problem!

It's the one I ran into with my site... truth is, through 2008, I just didn't have much new. I had one book out, and the Rita, but there were no new covers, and I didn't have time to write new articles etc...

My solution to that for the new site is the feeds from other places -- Cigars, Twitter, and FB will update on my site every day, all day, and that will make it more "active." I have worried for exactly the reasons Marcie states, that my site has been static for quite some time, but part of that has simply been that there's not a lot going on... there will be, I'm back on a regular release schedule now, but all authors have slow spots... If it weren't for Cigars, eHarl, etc, though, people might think I wasn't doing much.

It's why I am hot on Mike's tail to get the new site up, and also to get my new cover, which I should have in March... it's been too long...

Sam

Ruler of the Internet...

I like that, Ellen! As for author websites, like you, I tend to go initially when I've read something I like or when I've heard some buzz and I want to find out more about her books/backlist, or I LOVED something and want to write. I don't tend to visit a site repeatedly except for book info, so I really like to be able to get all that info easily--current books, upcoming books, lists of titles by series, and ideally, all with blurbs and excerpts. (Lori Foster does a really nice job of this, I think.) I'm not sure I can think of anything that would immediately turn me off on a site--the main one would be if it wasn't easy to navigate or I couldn't find the info I wanted. I do confess that I also want it to be fairly easy to read--skip the frou-frou fonts for the text (headers are OK), and choose something easy on the eye :) I remember one site I visited used some horrible scripty thing that was clearly not meant for reading, and even though the content seemed interesting, I gave up. And although I like seeing some photos, it does make me a little nervous, given how easy it is to eliminate one's privacy these days.

Ruler of just about anything...

Fedora--at this point in my life, I'd love to be the Ruler of Something. Just one small space where I feel in charge would be heavenly. If my cubicle at work had a door it might be in the running, but Ruler of the Cubicle doesn't have the same ring as Ruler of the Internet. :-)

We talked a lot about font and color choices in the workshop this weekend. I'm always surprised when an author web site is difficult to read. I feel that the "writing" on my site is me...it's the thing I'm trying to get people to like. I want to show it off as best I can. I mentioned in my reply to Sam that my site uses a template I got for free. I struggle with the column width--I think it would be more readable if it had a wider center column. But I don't have enough time to get it just the way I want it. Sigh.

I'm planning to post some extra content for my May '09 book on my site. It's a prequel to the story. (The book is called "The Boyfriend's Back" so the prequel takes place during the time before The Boyfriend left. ;-) I got to indulge myself by writing teenage characters--I love young adult books, so that was fun.) Anyway, the prequel is kind of long and I've been trying to figure out how to post it in the most readable way. I'll put a PDF up but not everyone likes to download. I know I don't.

Ah. You've got me thinking! Thanks!!

Web Sites

I go to author's website for several reasons: I like to know something about the author, books written or coming up (I like to see the covers, what the book is about, is it part of a series and if it is what are the others in the series), I like to know how to contact the author, anything special to go with the books like the map that Deb keeps threatening to put up, maybe even a family chart for those who write a series about a family.
I most dislike those websites that use a black or very dark backgound because they are very hard for me to read and mess with my eyes.

Eyes

Hi Ellen,

I was really trying to explain about the eye strain that comes from reading certain color combos at the workshop. I hope we'll see people being more aware of this!

A family chart is a great idea. If I ever write a saga, I'll do one of those. Maybe Kay should put one up for her Tulanes.

Thanks for checking in!

Good topic, Ellen

I'm following this conversation with interest, too, because my webmaster/son has a new program and is ready to do some good with it--as soon as those pesky college classes quit getting in the way.

I do visit author sites as a reader. I like a clean home page. I go to some authors' pages and I can't find the info I want because the page is so cluttered with reviews, excerpts, upcoming, etc. all crammed into small spaces. I had a college geology prof who gave great pointers on presentation. For instance, if you put an acetate on an overhead projection, it should have five points/items on it. Max. Those five points/items (max) should be succinct and you should be able to read the words from a distance. I've used that advice for my entire teaching career. I also try to keep my website simple. I want the important info front and center. It's by no means perfect, but I feel that a visitor can see 1)my cover; 2) me (I'm always curious as to what authors look like); 3) brief description of the book; 4)a review excerpt; 5) the buy it now button. If people want more, they can navigate through the site.

That's my take. I want to work with my colors, my header, my font. I'd like a stripping cowboy (I learned to do this with photoshop, but have yet to nail down a cowboy to let me take photos of him as he strips.)

Jeannie

Well, there's Gary. ;)

Heh.

Strippers

Jeannie--I guarantee that if you post an ad on Craig's List you'd find some willing stripping cowboys. Let me know when your redesign is complete. :-)

I need a new header graphic but I haven't gotten my act together to find someone to make it for me. Soon. Or maybe never. ;-) I have 12 pages left in A Cowboy's Redemption. Do you think my family will give me peace to finish? Soon. Definitely soon on that one.

Whispering...

Get Dee to do it (the graphic, not the stripping...). ;) She's doing mine... if we ever get her the rest of the site... LOL

Sam

Uh...

Just be careful to narrow down what you're looking for--I imagine that the pool of willing applicants may include cowboys you wouldn't want to see without their clothing on...

Auditions

Auditions seem to be in order. Yee haw.

I do check author websites,

I do check author websites, especially if I've read a book that I really enjoyed and want to know what else is out there by that author. Beyond that, I don't do a lot of surfing on author websites, but mostly because I think it would depress me, LOL. So many of them are absolutely fabulous, and although I'm not unhappy with my own, it lacks a certain something. Also, I rely on a webmaster to update my site, which can be a frustating experience when they have 200 other clients besides myself. Sadly, I lack the expertise to design and maintain my own site.

Things I like on other people's sites...ease of use, uncluttered pages, photos (love those), a creative bio, and if the website is kept current (unlike yours truly), all the better.

Site upkeep

Hi Karen--I sympathize with the desire to be more autonomous. We were talking about that very thing at the workshop this weekend. I know enough HTML to do my own updates, but never enough to make my own site. I'm glad I can do the things I can, but, boy, do I wish I could do more. (Like design a new banner in Photoshop...)

Your site is nice, though. I liked seeing your picture bigger--now I feel like I know what you look like!

I tend to only want to see the book list

When I visit an author website. I guess I'm another person who doesn't really want ideas about the author to encroach on my reading pleasure.

DH designed mine as a birthday present in 2006 and I sold 3 days later! I changed the fonts because he chose a romance-y script and that's just not me, but otherwise it's the same. He suggested doing something different for my first three book series, which is why I changed the color and look of the home page recently. When the series is over I'll probably put it back to how it was before (one book, white background with red and gray text).

I guess I like mine simple. Because I do it myself there are always a broken link, or something that doesn't quite line up (hangs head in shame) but I think it serves its purpose.

I can see how games, etc, would bring people back, but since I don't like or play them myself it wouldn't be "me" if I did stuff like that :-)

Jen
http://www.jenlewis.com

Guess it's working

Jen--I just bopped over to your site to see it so I could reply to your message. Wow. Feb., March, and April!! You've been busy. The books sound great. I got all caught up in the blurbs and info and forgot I went there to look at the font. In other words, your site is doing just what it's supposed to do! Have a blast with your books!

Hi Ellen!

As someone who was lucky enough to attend your website usability workshop this past weekend, I can't stress how much I agree with you. I'm a graphic designer, and sometimes the things I see on author websites prevent me from returning. My eyes are tired at the end of the day - the last thing I want to have to read is small white text on a dark background! But I admit, the text on my blog skirts the line, too. Another peeve is links that don't work. Testing links you put up takes time, yes, but better your time is wasted than a potential reader's.

Ellen, I seriously think you need to take your workshop on the road. It was great, and so much more important than a lot of authors realize. I only have a blog - with a free 2 column template that annoys me, because I wish it was 3 - and I'll probably be changing it in not too long. Since I'm unpublished, it works for now. Though when the time comes for me to build a site, I have a feeling you'll be getting a few panic emails. ;)

Cari
http://cariquinn.blogspot.com/

Hi Cari!

Nice to "see" you again so soon!! Thanks for your kind words about the workshop. I did enjoy putting it together.

Have you ever used a link checker? This one is great: http://validator.w3.org/checklink You can use it to check single pages or a whole site. (To do the whole site, check the Check linked documents recursively, recursion depth box and put in the number that equals your site depth--how many layers of pages you have.)

I'm glad I didn't realize you were a graphic designer while I was presenting. I might have worried more than I already was!! ;-)

Cheers!

Hey Ellen !

Personally i have several sites i visit on a regular basis to read their blog. I know, i should be writing instead but it's my routine. The one's i visit usually have several writing articles and things like that which intrigue me.
Personally i have never watched any book trailers, i know alot of other people like them, but i'd just rather read the blurb, or excerpt.
color can be tricky, i just purchased a template to do my personal site (until im pubbed of course) and i picked lower key colors hopefully easy on the eyes. and heck it looked pretty cool too. I can figure out how to set it up and get it on eventually.
I cannot program html like my brother, he's like Wylie Coyote (SUUUUUPER GENIUNS).

other than books out and a backlist, i like a good bio, author pics. I don't like family pics like some do, especially young children. thats why my son isnt on my myspace page, it's just too much for me, hes too young i think.
Maybe when he's older.
happy writing, and web building
jodylynn

Time sinks

Hi Jody Lynn--the internet is a huge time sink, isn't it? I try really hard not to get caught up in sites that I feel I need to check daily. I have a few, but I try to keep it sane.

Good luck with your site and your writing!